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#BrandingTip 4690: Designers Gotta Design
Some people hire me for my design skills. They pay their deposit, tell me about their company, the problem that brought them to me, their budget, and the outcome they desire. Then they let me do what I do, which is research, problem solving, ideation, and design. Sometimes what I come up with is exactly what they needed and wanted. Other times, I’m slightly off and we make revisions to fix it and get to the desired result. Other times still, I’m way off in left field somewhere when they just wanted a bunt. We start over and get it right. These people understand that Designers Gotta Design.
Some other people love my problem solving skills, but love my abilities on a Adobe products even more. They have a vision in their heads that they need my help in getting out. They communicate this vision as best they can and then leave it up to me to make that vision come to life. Sometimes I nail it! It’s exactly what they saw brought to life. Other times, I’m close, but not ready to smoke the proverbial cigar yet. We fix it and bring the vision to life. Some other times, the communication was clearly off, I heard something and created something completely different from what they saw. I figure out the best questions to ask so that I can see what they saw, then I start over and get it right. These people truly don’t understand what design is, but I love em anyway because they challenge me and my problem solving skills. They get it, Designers Gotta Design.
Then you have those people who are the controlling type. They must micro manage and be in complete control of the direction of the design. They have mastered their own craft and have a successful career, so design must be easy too. They know exactly what they want the design to look like, what colors they like, the placement of all the parts of the design, they know what they like. The only problem is that they haven’t had the time YET to learn the Adobe stuff. In their own way, they’re actually geniuses and can learn anything they put their minds to. They tell me in very well articulated language or a well drawn drawing exactly what they want. Most times I’m able to get this right the first time. A few times, there are revisions that must be made a few other times, it’s completed too fast and they make suggestions just to feel like they got their money’s worth. But for the most part, I can get this done quickly, with no thinking, just some Adobe magic. The problem though, is that 99% of the time, it’s not good design, hurts my eyes, and very very rarely make it to my portfolio, website, or social media accounts. These people don’t understand that it’s pointless to go to and pay a top notch doctor if you’re gonna diagnose the problem and prescribe a healing regimen yourself. Now replace “doctor” with “designer” in that last sentence. My services are not cheap, but if you’re willing to pay my prices to diagnose and prescribe your own work, I’ll get it done for you and take your money, thanks. These people think Designers Gotta Play With Adobe.
I love all of my customers. They’re all unique and have different problems for me to solve. It’s up to me to educate the returning customers and give them the confidence necessary to allow me to be a designer. It’s up to me to get them to understand that Designers Gotta Design.