“They argue all day about who’s the best MC Biggie, Jay Z, or Nas". Nobody was having this argument when he said this. We were talking about Biggie, Nas, and Pac at the time.
Sometimes what I come up with is exactly what they needed and wanted. Other times, I’m slightly off and we make revisions to fix it and get to the desired result. Other times still, I’m way off in left field somewhere when they just wanted a bunt.
With better visibility, his profits went up while empty seat time went down. And my friend got his matching fonts.
#BrandingTip 4628. Your logo is not your brand. This should have probably been my first branding tip but hey, I’m a Graphic Designer at heart and I love all things…